The production of a PSA is handled as if it were a commercial. Restraints on the message regarding political, religious, and controversial material may exist to protect the station from involvement in issues that demand rebuttals, counter-rebuttals, and possible litigation. Like commercials, they are expected to motivate some action, such as “Get a checkup!” or “Visit your local library!” or to change behavior, such as “Stop smoking!” or “Eat smart!” The message must be timely, accurate, and relevant to the community. They run adjacent to commercials or in commercial time slots. PSAs have the same running time as commer- cials-usually 30 seconds-but they can be :10, :15, :60, or longer. There is no charge to the nonprofit organization, but the PSAs are most often scheduled to run during non prime time periods. ![]() Stations usually use their inventory of unpurchased air time to run PSAs. In the United States, commercial television stations are required by federal communications law to provide service to the community, and airing PSAs is considered a form of community service. PSAs are usually dedicated to improving or serving organizations involved in education, health, welfare, safety, and so on. ![]() ![]() A public service announcement, or PSA (public service bulletin in the United Kingdom), is similar to a commercial but is produced for a socially relevant cause or a nonprofit organization. Television commercials are television messages designed to sell a product, service, or an idea.
0 Comments
Leave a Reply. |